This is the Blu Learning simulation page for The University of East London
Log in using the button at the top right, then click the 'Run this exercise' button below for your simulation.
You are the F&B manager in your company's restaurant with responsibility for maximising Gross Profit and Contribution from the restaurant's menu for the summer season. You must select the most appropriate menu mix at the start of the season, then use price, menu position and your promotions budget to encourage sales and maximise profitability over the 13-week period.
You're in charge of sales and marketing decisions at a 500-room hotel. You have access to the following controls: room price, direct advertising budget, social media man-hour budget, and five distribution channels (on/off, commission percentage and commission 'boost'). You have 32 days to earn as much money for your hotel as you can.